Identity and margin
Your own brand builds customer loyalty to you, not to a factory name you can’t control.
Solutions · Private label
Private-label tiles, feasibility first
Thinking about selling tiles under your own brand? As your supplier, we start by checking what our partner manufacturers can actually do — cartons, labels, product codes, minimums — before anything is promised or printed.
01Your situation
Own brand is attractive. The details decide it.
A private-label range can strengthen your position in your market — if the packaging, codes and quality behind it stay consistent.
Packaging minimums
Printed cartons usually need minimum quantities and extra lead time; labels on plain cartons can be another route.
More than one factory
A range may come from several partner factories, each with its own carton sizes, marking practices and printing options.
Compliance on the box
Labelling and product information must meet your market’s rules — and match the manufacturer’s test data.
02What we handle
Feasibility, checked on your behalf
We work between your brand team and the manufacturer, so questions are answered before money is spent.
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Brief capture
Brand, markets, product range, volumes and packaging expectations, in one structured brief.
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Factory feasibility check
Which of our partner factories can supply your range with branded cartons or labels, and on what conditions.
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Artwork coordination
Passing your artwork and the partner factory’s carton layout back and forth, with proofs for your approval.
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Product codes and marking
Your codes mapped to the factory’s codes, with shade and calibre still marked on every carton.
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Samples and proofs
Product samples and, where feasible, carton proofs before production.
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Written confirmation
Packaging, minimums, costs and timeline stated in the quotation.
Signature process · Carton & branding feasibility
Five steps from idea to carton
- 1
Brief
Your brand, markets, range and approximate volumes.
- 2
Feasibility
Partner factories confirm what’s possible — cartons, labels, codes, minimums.
- 3
Artwork & proof
Your artwork placed on the partner factory’s carton layout, with a proof for approval.
- 4
Samples
Product samples and, where feasible, a carton sample.
- 5
Confirmation
Packaging, costs and timeline stated in the quotation — before you commit.
03What to send us
Start with a short brand brief
Approximate numbers are fine at this stage. The aim is to find out quickly whether — and how — your idea is feasible.
Need your own carton branding? Ask us to check feasibility with partner factories.
Background reading: practical questions for private-label tile sourcing.
RFQ
Private-label brief
- 01BrandName, logo and brand guidelines, if you have them
- 02MarketsCountries and sales channels
- 03RangeProduct types, formats, finishes and looks
- 04Packaging wish-listPrinted cartons, labels, inserts, pallet labels
- 05VolumesFirst order and expected yearly volume (approximate)
- 06ComplianceLabelling and documentation rules in your market
- 07TimingLaunch or first-delivery target
Artwork files can be shared once feasibility is clear — there is no need to design anything first.
04Deliverables & next steps
What you receive, step by step
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Feasibility summary
What the partner factories can and can’t do for your brief, in plain language.
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Options and trade-offs
For example printed cartons versus labels, with the minimums and cost implications of each.
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Samples and proofs
Product samples, and carton proofs where feasible.
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A written quotation
Product, packaging, minimums, costs and timeline.
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Checked production
Artwork, marking and packing checked before loading.
05What needs factory confirmation
What we never assume
Confirmed in writing, case by case
Private label is where over-promising is most tempting. These points are only treated as possible once a partner factory confirms them.
- Custom carton printing — depends on the partner factory, quantities and lead time
- Branding on the tile itself or its back — never assumed; only if a partner factory confirms
- Exclusive designs or territories — only with a partner factory’s written agreement
- Brand registration and trademark protection in your markets — your responsibility; we don’t give legal advice
- Labelling rules in your market — to be confirmed by you or your compliance adviser
- Technical claims printed on cartons — must match the manufacturer’s test reports
Can you print our logo on the cartons?
Often this is possible with partner manufacturers, subject to minimum quantities, artwork and lead time. For smaller volumes, labels on plain cartons may be a practical alternative. What is feasible is confirmed per partner factory and stated in the quotation.
Can we have exclusive designs for our market?
Exclusivity is a commercial agreement with the manufacturer, not something we can grant on our own. We can ask on your behalf, and anything agreed is put in writing before you rely on it.
Whose name appears on the packaging?
That depends on your market’s labelling rules, which may require manufacturer, importer or origin details. Confirm the requirements with your compliance adviser; we coordinate what the partner factories can print or label accordingly.
Can you supply tiles under my own brand?
Private label is assessed case by case. Feasibility depends on the partner factory, carton printing and labelling options, minimum quantities for custom packaging, and your order volume. We check with the partner factories what is possible — for example branded cartons, labels or your own product codes — before anything is promised.
Read more about our feasibility-led private-label approach.
Can I get samples before ordering?
Yes, samples can usually be arranged for shortlisted products. Sample and courier charges — and whether any of it is adjusted against a later order — are agreed with you in advance.
Keep in mind that a sample shows the design and finish; production batches can vary in shade. Where consistency is critical, agree an approved reference sample before production. See our sample approval process.
Have a brand idea? Let’s check what’s feasible.
Share your brand, markets, range and approximate volumes. We’ll come back with what the factories can do — and what they can’t.