How we work

From first brief to loaded container

Thorson Tiles is your tile supplier in India. Here is the process step by step: who does what, what you receive at each stage, and what our manufacturing partners confirm before you commit.

01The workflow

Seven steps, no surprises

Every order is different, but the sequence stays the same. Steps can overlap — for example, samples and quotation often run in parallel.

  1. Step 1 of 7

    Enquiry & brief

    Who is involved: YouThorson Tiles

    You share what you need — product type, sizes, finishes, quantity, destination and timing. We read it, then ask the questions that matter for your market.

    You receive
    An acknowledgement and a short list of clarifying questions.
    Needs confirmation
    Nothing yet — this step is about understanding the requirement.
  2. Step 2 of 7

    Shortlist of options

    Who is involved: Thorson TilesPartner factory

    We match your brief against the ranges of our partner factories and check current availability. Where something is not a good fit, we say so rather than stretch the brief.

    You receive
    A shortlist with product details, photos and technical sheets where the factories provide them.
    Needs confirmation
    Current availability, exact sizes, thickness and finish.
  3. Step 3 of 7

    Samples

    Who is involved: Thorson TilesPartner factoryYou

    We send you samples of shortlisted products. You check them against your specification and keep an approved set as the reference.

    You receive
    Samples by courier, with product codes for each piece.
    Needs confirmation
    Sample and courier charges, agreed with you in advance.
  4. Step 4 of 7

    Quotation

    Who is involved: Thorson TilesPartner factory

    Once the specification is settled, we send you a written quotation from Thorson Tiles, based on figures confirmed by the partner factory.

    You receive
    A quotation stating product, price basis, quantity, packing, Incoterm, estimated timeline, payment terms and validity.
    Needs confirmation
    MOQ, price, packing details and estimated production time, from the partner factory.
  5. Step 5 of 7

    Order confirmation

    Who is involved: YouThorson TilesPartner factory

    You confirm the order on the agreed terms. The order documents repeat the full specification, so everyone works from the same reference.

    You receive
    A proforma invoice from Thorson Tiles, with specifications and packing details.
    Needs confirmation
    Payment terms and the partner factory’s production slot.
  6. Step 6 of 7

    Production & pre-shipment checks

    Who is involved: Partner factoryThorson TilesPre-shipment check

    The partner factory produces your order and runs its own quality control. We keep you updated and check every order before it is loaded. You can also appoint your own third-party inspector.

    You receive
    Progress updates, and photos or videos of the packed goods from our pre-shipment check. If you appoint your own inspector, their report comes to you.
    Needs confirmation
    The points we check, and the scope and cost of any third-party inspection you add — agreed in advance.
  7. Step 7 of 7

    Loading, documents & dispatch

    Who is involved: Partner factoryThorson TilesYou

    Goods are loaded as planned and shipped on the agreed Incoterm. You — or your forwarder and customs broker — handle import clearance at destination.

    You receive
    Shipping documents from Thorson Tiles as the exporter, such as the commercial invoice, packing list and bill of lading, plus a certificate of origin where required.
    Needs confirmation
    The documents your market requires — tell us early.

02How pricing is determined

Why we quote, not list prices

Tile prices depend on many variables, and several of them change month to month. A quotation built on your specification is more useful — and more honest — than a generic price list.

  • Body and specification

    Porcelain, glazed vitrified or ceramic body, and the technical properties required.

  • Format and thickness

    Larger and thicker tiles use more material, weigh more and fewer fit in a container.

  • Finish and design

    Matt, glossy, polished, textured or structured surfaces, and the complexity of the design.

  • Quantity and order mix

    Volume per product and how many products share a container.

  • Packing

    Standard export packing or custom cartons, labels and pallet requirements.

  • Stock or production run

    Whether goods come from available stock or need a scheduled production run.

  • Incoterm and destination

    Which costs the seller covers, and the freight to your port or named place.

  • Timing and market factors

    Production schedules, freight rates and exchange rates change over time.

What a quotation states

Quotation Ref. — · Valid until —
Product
Name / code, body type, factory range
Specification
Size, thickness, finish, rectified or not
Price basis
Per m², per box or per piece, in the agreed currency
Quantity
Quantity ordered and the applicable MOQ
Packing
Pcs/box, m²/box, boxes/pallet, pallet type
Incoterm
For example FOB [port of loading] or CIF [destination port]
Timeline
Estimated production and dispatch window
Payment
Agreed terms, e.g. advance and balance against documents
Validity
How long the quoted price holds
Illustrative layout — what a Thorson quotation is designed to state.

03Incoterms explained

Who pays, and where risk passes

An Incoterm defines which costs and risks the seller carries, and where they pass to the buyer. Quotations can be prepared on the term you prefer, subject to agreed scope.

Seller arranges and pays Buyer arranges and pays Point where risk passes to the buyer
Common Incoterms for tile exports, in plain English
TermIn shortGood to know
EXW
Ex Works
Goods are made available at the seller’s premises. The buyer arranges loading, export clearance and all transport.Export clearance from India normally needs an Indian exporter, so EXW is less common for export.
FOB
Free On Board
The seller clears goods for export and delivers them on board the vessel at the named port of loading.You book and pay for the sea freight and insurance.
CFR
Cost and Freight
The seller also pays sea freight to the destination port — but risk passes once goods are on board in India.Insure the cargo yourself; risk and cost transfer at different points.
CIF
Cost, Insurance and Freight
As CFR, and the seller also buys cargo insurance for the voyage.CIF insurance is minimum cover by default; agree higher cover if you need it.
DAP
Delivered At Place
The seller delivers to a named place in your country, ready for unloading. You handle import clearance and duties.Destination costs vary widely, so DAP is quoted case by case.

Containers and FCA / CPT / CIP. FOB, CFR and CIF were written for goods loaded directly onto a vessel. For containerised cargo, the ICC suggests FCA, CPT or CIP, where delivery happens when the container is handed to the carrier. These can be discussed if you or your bank prefer them.

Always name the place. An Incoterm is only complete with a named port or place — for example “FOB Mundra” or “CIF Jebel Ali” — and the version, such as Incoterms® 2020.

Verify Incoterms® 2020 wording before publishing This is a simplified summary, not legal advice. Your forwarder or the ICC rules give the full obligations.

04After you enquire

What you can expect

No automated sales sequence. A person reads your requirements and comes back with questions, options and honest next steps.

Share your requirements. We’ll come back with suitable options.

  1. An acknowledgement

    We confirm that your enquiry has reached us, using the channel you wrote from.

  2. A person reads it

    A member of our team reviews your requirements and follows up — usually with a few clarifying questions about specification, quantity or destination.

  3. Honest next steps

    We explain which options look suitable, what needs factory confirmation, and what would be needed for samples or a quotation. If we can’t supply something well, we will say so.

We don’t publish a fixed response time. We work from India (IST, UTC+5:30), and reply times depend on the enquiry and on factory input.

05Questions buyers ask

Process questions

How is the price of tiles determined?

Price depends on the specification (body type, format, thickness, finish and design), the quantity and order structure, packing requirements, whether stock is available or production is needed, the Incoterm and destination, and timing. Market factors such as freight rates and exchange rates also play a part.

Quotations state the price basis (per m², box or piece), what is included and how long the quotation is valid.

Is a quoted price fixed?

A quotation is valid for the period stated on it. After that, prices may need to be reconfirmed because production costs, freight rates and exchange rates change. Once an order is confirmed on agreed terms, those terms apply.

Do you quote FOB or CIF?

Quotations can be prepared on the Incoterm you prefer, subject to agreed scope — for example FOB at an Indian port of loading, or CFR / CIF to your destination port. EXW and delivered terms such as DAP can also be discussed.

The quotation states exactly which costs and responsibilities are included. Our Incoterms explainer summarises the differences.

What are typical lead times?

Lead time depends on whether the products are in stock or need a production run, the order size, the partner factory’s production schedule, any custom packing, and vessel schedules from the port of loading.

We confirm an estimated production and dispatch timeline at quotation and keep you updated as the order progresses. We do not quote fixed timelines before the manufacturer has confirmed them.

What payment terms are possible?

Payment terms are agreed for each order and set out in the quotation or proforma invoice. Common options in international trade include an advance bank transfer (T/T), a part-advance with the balance against shipping documents, or a letter of credit. What is available depends on the order and the parties involved.

For your security, always confirm bank details with us through a second, known channel before making any payment.

Which export documents are provided?

Export shipments commonly include a commercial invoice, packing list, bill of lading and, where required, a certificate of origin. Other documents — test reports, fumigation or phytosanitary certificates for wooden pallets, or market-specific paperwork — depend on the product, the Incoterm and your country’s requirements.

Tell us your destination early and confirm import requirements with your customs broker; the documents included are listed in the quotation.

Ready when you are. Start with a short brief.

Share your target product, size, finish, quantity and destination, and we’ll come back with suitable options and a clear quotation. Final availability, MOQ, lead time and specifications are confirmed at quotation.

Quick chat
Sagar Thoriya, founder of Thorson Tiles

“I don’t see your enquiry as a one-time order. I want to be your long-term partner in tile buying.”

Sagar Thoriya, Founder, Thorson Tiles

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