Gaps and overlaps
Five similar greys, no wood-look plank, nothing for the bathroom wall. Ranges tend to grow by accident.
Solutions · Distributors & wholesalers
Range building and repeat supply for distributors
Your customers expect depth: core sizes available, a few statement designs and consistent shade on reorders. As your tile supplier, we help you plan a balanced range from many partner factories in India, and handle the repeat orders that keep it on the shelf.
01Your situation
Distribution is a range problem, not a single order
A container is one decision. A range is dozens of them — and they have to work together season after season.
Two kinds of customer
Specifiers want something distinctive; contractors want dependable price points. A good range serves both.
Reorders that don’t match
A reorder from a different batch — or a different factory — can arrive in a slightly different shade or calibre.
Designs that disappear
Factories retire designs. Without warning, you are left with half a display and nothing to reorder.
02What we handle
Range planning and repeat supply, handled
You buy from one supplier, on one invoice, instead of separate deals with each factory. For distributors, that typically covers:
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Range mapping
A look at your current range and market, and where formats, looks or price tiers are missing.
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Signature and Essential options
Design-led pieces for showrooms alongside volume ranges at different price points, drawn from many partner factories, subject to availability.
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Partner factory catalogues
Catalogue pages and technical information matched to your brief, rather than everything sent in bulk.
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Samples and display pieces
Samples for evaluation; display boards or panels can be discussed with the partner factories.
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Reorder records
The product code, partner factory, shade and calibre of each order, kept on record so reorders are easier to specify.
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Mixed containers
Several designs, from one or more partner factories, combined in one container where minimums and the loading plan allow.
Signature tool · Range planning
A range-building matrix
A simple way to plan a balanced range: core volume formats in Essential, statement designs in Signature. Use it as a starting point for the conversation.
- Essential — practical, competitive ranges for volume buyers.
- Signature — refined textures and finishes when distinction matters.
| Role in your range | EssentialDependable volume, competitive price points | SignatureDesign-led surfaces for showrooms and specifiers |
|---|---|---|
| Core floor60×60 cm | Stone and concrete looksMatt | Marble looksPolished or satin |
| Statement floor60×120 cm and larger | Neutral stone looksMatt | Veined marble looksPolished, large format |
| Wall & bath30×60 cm | Plain and subtle texturesGloss or matt | Decor and feature wallsGlazed, handmade looks |
| Wood-look20×120 cm | Oak looksMatt | Richer grain, wider planksStructured |
| Outdoor & texturedFormat confirmed per partner factory | Textured stone looksSlip resistance per test report | Travertine and terrazzo looksStructured |
03What to send us
Tell us about your market and range
You don’t need sales data. A short description of what moves, what doesn’t and what customers ask for is enough to start.
Looking for a statement range or a dependable volume collection? Start with your market needs.
RFQ
Distributor range brief
- 01Your marketCountry, and customer types — retail, contractor, project
- 02Current rangeWhat sells, what’s missing, what you want to replace
- 03PositioningSignature, Essential, or a mix
- 04Formats & looksSizes, finishes and looks you want to add
- 05VolumesExpected first order and how often you reorder
- 06Display needsSamples, boards or catalogues for your showroom
- 07Destination & IncotermPort of discharge and preferred terms
Photos of your current display or best-selling products are helpful once we reply.
04Deliverables & next steps
What you receive, step by step
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A range conversation
Where your range has gaps, and which formats and looks could fill them.
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Curated options across partner factories
Catalogue pages and technical data matched to your brief.
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Samples for evaluation
Shortlisted designs, with charges agreed in advance.
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Container quotations
Single-design or mixed, with packing and loading details.
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Reorder support
Product, partner factory, shade and calibre records to specify repeat orders accurately.
05What needs factory confirmation
The honest fine print
Confirmed with the factory before you commit
Range planning only works if the supply behind it is real. These points are always confirmed with manufacturing partners, in writing.
- Whether a design will stay in a partner factory’s production programme — and for how long
- Shade and calibre matching between batches on repeat orders
- MOQ per design, and how many designs can share one container
- Display boards and printed catalogues — availability and cost vary by partner factory
- Exclusivity for a design in your territory, if requested — only where the partner factory agrees in writing
- Technical values and certifications for each product, from the manufacturer’s own documents
Can I mix different sizes or designs in one container?
Yes — subject to each product’s minimum quantity, availability at the partner factory and a workable loading plan. Because tiles are heavy, a mixed container has to be planned by weight as well as by pallet count.
We can also combine products from more than one partner factory in one container. The loading plan and any extra cost are confirmed at quotation.
What is your minimum order quantity (MOQ)?
MOQ is set per product by the manufacturing partner. It depends on the format, finish and design, and on whether the order comes from existing stock or needs a new production run. Many export orders are planned around a full container load.
Share your target quantity and we will confirm the applicable minimums at quotation.
Will all tiles in my order be the same shade?
Shade variation between production batches is normal for glazed and printed tiles. Tiles are sorted by shade and calibre, and these are marked on the cartons. For one project or area, order enough from a single batch and avoid mixing shade or calibre codes.
You can ask for each product to be supplied in a single shade and calibre where possible; this is subject to confirmation by the partner factory.
Can I get samples before ordering?
Yes, samples can usually be arranged for shortlisted products. Sample and courier charges — and whether any of it is adjusted against a later order — are agreed with you in advance.
Keep in mind that a sample shows the design and finish; production batches can vary in shade. Where consistency is critical, agree an approved reference sample before production. See our sample approval process.
Do you handle orders smaller than a full container?
For some products, smaller quantities — for example a trial order or a project lot — may be possible. Availability varies, and shipping part-loads usually costs more per square metre than a full container. Tell us your quantity and destination and we will say honestly whether it is practical.
Is a quoted price fixed?
A quotation is valid for the period stated on it. After that, prices may need to be reconfirmed because production costs, freight rates and exchange rates change. Once an order is confirmed on agreed terms, those terms apply.
Build the range your customers keep asking for.
Share your market, current range and the gaps you want to fill. We’ll suggest options from our partner factories; availability, MOQ and lead times are confirmed at quotation.